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GOOSE HOLLOW NIARKET PROFILE <br />Demographic, Economic & Business Inventory Overvie~v <br />~~~'ith Westside light rail (LRT) due to open in 1997-98, a <br />cooperative public-private planning effort is unde. ~vay to <br />encourage miYed use retaiUresidential at nvo pnme Goose <br />Hollow Station area sites: <br />• The approYimately 27,000 square fc~ot Butler Block <br />located across 18th Avenue from the Kings HiIU'Salmon <br />Street Station. <br />• The approximately 23,000 square foot Lu Yen property <br />located just east of Collins Circle near the Jefferson <br />StreetlGoose Hollo~v Station. <br />1990 Goose Hollow Study Area Population & Employment <br />(Total 1990 Population = 1,126/Total 1990 Employznent = 2,696) <br />~mQa ~u <br />' 115/449 ~~ 331/174 95/672 <br />~-Cr~-' ' ~ ' _ ~`_ <br />~-/-~----------r^- <br />dtic 9aOirn / // ~~ I I r <br />~ Seums / ~ I ' I <br />~ J ~ ~~ I <br />~ -------- ----------- <br />i c•,io ~ 7 ~ ~~ ~ i I^ <br />scaci~m ; 12/541 210/308 ~ ~ <br />~ 'D ~ <br />~~ <br />iGnqs HiVSemm T ~ I~ ~ '~. <br />Steet Stetirn ~ <br />, <br />I ~~~ ~~ , , <br /> '' <br />~~ j <br /> ~ ~ ~ <br />~ Lincoln High Schcol ~ <br /> M~ain= ,_~ ~ 102; 426 ~~ <br /> ,~ <br />i ~, <br />~ <br /> <br />I <br /> <br /> <br /> <br />~ T 14/74 ~ <br />~ ~I~ ~ <br />~ Madison <br /> <br />~ j <br />t <br />\ , <br />U <br />_~ <br />, <br />----~ <br />` <br />~~n~ <br />Calins .,«, s~:~~ ' -dT~--~ <br />~rcb StsUan `V ~ <br />~ <br /> <br />W Ym 91ock I I <br />U ~. <br />. c~~ <br />~~ <br />ooocrtunry S~e <br />- - Wes~sideLq~'~tRail(lRn ^ <br />').1~/C`) <br />LY JL <br />/ <br />TO Trenvt Staum <br />11S'+49 PcqulafiaVEmDloyment <br />~ h1dlk2f <br />Ndr. Tlz me0 ~~9k•s Ne ~~~ <br />G'~oose Hdiaw D~ztnct ~nn lo J <br />recenl Joundery aC~ustmeMz <br />~..wn ~.ne Cerxrel Qry o1an. _ <br />St1n52! rre=.v3y <br />Each site is planned for ground floor retail plus upper level <br />residential (~vith a muumum residential densiry of l~ units <br />per acre). 7his markzt profile is focused on providing <br />background demographic information pertinent to <br />evaluating commercial retail oppor[unities. <br />Goose Hollow Residential Projections # of linits <br />Residential Inventory (as of 1990) 384 <br />20 Year Forecast (Added Units): <br />Central City Transportation ~Sanagement Plan (199~) 7;0 <br />Goose Hollow Station Community Plan (1996) 1,C00 <br />Alder <br />~ <br />~icrrisan <br />I UZ T <br />- -Yamhill <br />-~ <br />~Taylot <br />~ <br />Salmon <br />JetTerson <br />Colum b~a <br />Back;round Information: <br />• From a base of almost 900 <br />residential units in 1990, the Goose <br />Hollow District is forecast to <br />experience development of an added <br />7~0-1,000 units by 201~. <br />• With the more conservative Central <br />City Transportation Management <br />Plan (CCTtiIP) projection of an <br />added 7~0 units, populntion would <br />increase from 1,126 residents in 1990 <br />to 2,18~ in 201~, a gain of 1,0~8 <br />residents. <br />• With close to 2,700 jobs as of 1990, <br />an added 1,000 jobs also are forecast <br />for Goose Hollow by ZO1~. <br />• As of 1990, 68% of Goose Hollow <br />population lived north of Salmon <br />Street; over the nett 20 years, <br />population growth is e:cpected to be <br />focused more south of Salmon. <br />• Similarly, 80% of the district's <br />employment was north of Salmon <br />Street in 1990; the majority of the <br />gro~vth to 201 ~ is el-pected to shift <br />more to south of Salmon. <br />• The Butler Block is ~vell located to <br />serve both current and espected <br />Goose Hollow development; the Lu <br />Yen properry is located some~vhat <br />a~vay from cunent activity, but is <br />~vell positioned to serve projected <br />future development. <br />~ote: In this map, the first number for each subare~ indica[es the 1990 <br />~ population, the second is empio}znent. <br />So~ir:e CiR~ of Portland Depzrtment oFTransporta'.:on. <br />