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r
<br />Detailed Demographics * • From 1970-1990, the propor[ion of young residents
<br />Estimace Forecast increased while the number of senior residents declined
<br />
<br />
<br />Population & Households 199=t
<br />
<br />20I~ .
<br />~s of 1990, 72°/a of householders are under age ~
<br />i
<br />~
<br />Populacion (census cracts 52, 55) 5,7I3 7,3 ~ g .
<br />.
<br />Householde:s over» are e~cpected to represent a ~
<br />~ ofHouseholds a,086 5,302 seme~vhat la:ger (but not predominant) shaze of the
<br />Household Size 1.40 1.33 Goose Hollow housing market by 201~.
<br />A;e of Householders: 1990 ,
<br />~I • As of 1990, the majoriry of households have incomes of
<br />Under 25 t~ ~~~o o
<br />1~?~~ less than ~17,~00 annually. This is consistent with a
<br />25-54 Sa.7% a7.o°io relativel hi~ ro ortion of college students. By 201 ~
<br />Y~ P P
<br />
<br />>;-64 ~.8%
<br />l l.g°~o ,
<br />some shift to a more balanced mis of incomes is
<br />6~+ 22.1% 25.9% e~Pected.
<br />Total 100.0% 100.0°~a • Relarively hi,,~.h proportions of residents (»%) are
<br />Honsehold Income: employed in the service sector (including finance
<br />
<br />Less than 517,500 53.2%
<br />49.?~~o ,
<br />insurance and real estate).
<br />~ 517,500-~23,999 20.3%
<br />~ $29
<br />000-~40
<br />=199 18.1% • A 1994 mar_'<et assessment (Tashman) suggests
<br />,
<br />,
<br />9.1%
<br />i
<br />~~0
<br />500+ 9.5% «
<br />opportunity ior first-time home buyers who want
<br />j
<br />,
<br />t 7.;%
<br />Total 23.3°~a affordable non-traditional altematives to the detached
<br />;
<br />100.0%
<br />I
<br />' 100.0% sin~le-family home, and appreciate an urban lifestvle
<br />"
<br />! Industry of Employed Persons Goose PDY l~letro
<br />i(1994) .
<br />Retail Potentials:
<br />Hollow Area
<br />, Agriculture p.3% i i% • Effective buying income of Goose Hollow residents is
<br />M~nB 0.0°~o p,la~o forecast to increase from $23.9 million (199~) to S~9
<br />~
<br />Construction 3.2% ~.~~% .
<br />million (201~), a~ain ofmore than 70%
<br />
<br />, ~(anufacturing 8.g%
<br />~ TCPU "'
<br />1;.7% ,
<br />• Retail sales potential increases at a similar pace, from
<br />9.1%
<br />W 5.2~% $16.0 million (199~) to ~27.4 million (201~)
<br />
<br />holesale Trade 6.0%
<br />Retail Trade o
<br />10
<br />2/0
<br />7.0%
<br />
<br />16
<br />~% .
<br />
<br />• The best opportunities near-term are e:cpected to
<br />
<br />,~
<br />.
<br />p~ ».,~ . involve neighborhood convenience retail (e
<br />roce
<br />
<br />1~.9%
<br />Services ~~ ao~o
<br />8.-~'/o
<br />~~ ~e,J .~. ~
<br />ry
<br />stores dinin~ h
<br />, ~, p armacy). Longer-term, there may be
<br />Govemment 7?% 11.9% opportunity ior destrnation retail (e.~. apparel,
<br />Tocal 100.0°~0 100.0% specialry) sertiing local resident needs as ~r•ell as a
<br />Notes: ' Detailed demographics cover census tracts ~2 a nd >j blOadel ~veStSide market.
<br />which e:ctend somewhat beyond the boundanes of the
<br />Goose Hollow District. Effective Buyin~ Income
<br />" One individua! in each household is designated bv t'r.e &: Retail Potential (s 51
<br />000)
<br />U.S. Census as householder, typically the perso n or one ,
<br />of the persons in whose name the home is being rented, 1~~~ ZO1~
<br />purchased or owr.ed. Effective Buyin~ Income (EBn $?3,86~ ~-19,~3~
<br />"' TCPU is an acronym for transportation
<br />communicatio Retail Sales Potential:
<br />,
<br />ns
<br />and public utilicies. rIRF denotzs finance, insur3nc~ sr_d Building Viater.als & Hard~vare ~Sjp ~1~4~p
<br />real estate.
<br />' General Vierchandise S2,S 10 Sd,310
<br />Source: E.D. Hovee 3c Company, &om 1990 U.S. Ceasu s 3c Food Stores 52,470 ~1,080
<br />l~fetro. Automocive Deale:s ~3 ~~p ~j ~~Q
<br /> Gaso;ine Service Sca~ons ~3~0 ~1,-i~0
<br />': Derailed Demographics: ~poarei & P,ccessones ~560 ~1,~30
<br />
<br />• Goose Hollo~v has relarively small hoc~s2~oia's Furnitureicumisiiin8s $350 ~1,~16C
<br />Eating & Drin
<br />l-ir
<br />, .
<br />.g ~1,550 52,330
<br />avera~ing 1.-1 residents per unit. Drug Stores g;~p ~~~p
<br />• 1990 census data indica~es th3t college strenznts Specialry Re;ail ~ 1,330 S;,_;0 i
<br />:epresent about 20% of the population. 0«r.e;s i Tocal Re:s~l Pocear~~l ~15,990 ~_7,~'Q
<br />represent on1S~ ~% of area households. I Source: E.D. Ho~•e~ & Cur.:par.~•
<br />trom U.S
<br />Censt:s ot R~:::ii
<br /> ,
<br />.
<br />I Trade ar.d Salzs &~,•far:etiag Vtanagerzen~. ~ ~
<br />
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